Active Heating Services Ltd

Active Heating Services

Established over 20 years ago by Managing Director, Alan Carter, Active Heating® Services Ltd design, install, repair and maintain heating and water systems for domestic and commercial customers in and around West Berkshire.

An expert team, qualified and accredited to work with Gas, Oil and LPG systems, Active Heating® are proud to be a small and personal, big and capable, local heating company. Active Heating® have built an outstanding reputation for their integrity, technical expertise, quality and reliability.

Their vision is to be West Berkshire’s most trusted and respected Heating Company. To be renowned for delivering a fair and outstanding service to all their customers, offering a safe pair of hands in their home and commercial properties.

Following a long period of stable business performance, the Active Heating® Directors – husband and wife team of Debbie and Alan Carter, were keen to explore the possibility of a collaborative partnership with an external growth specialist. This Partner would support and work with Debbie, Alan and the Active Heating® team to deliver engaging marketing, effective strategies, increased turnover and ultimately, business growth.

Debbie and Alan prioritise partnerships with people who share their personal and professional values. This ensures Active Heating® continues to operate in a social and commercially ethical, and sustainable way.

Rob Cao, Managing Director of Dynamiq met Debbie at a local networking event where Rob was delivering a feature presentation on the Dynamiq story and the support we provide businesses in:

  • marketing
  • content creation
  • business development
  • bid writing and tendering
  • business mentoring/strategic support


  • Industry expertise – Gas, Oil & LPG
  • Outstanding regional reputation
  • 20+ year track record
  • Values driven business


  • Strategic support
  • Financial planning and management
  • Systems implementation
  • Marketing and growth planning and action


  • Record turnover achieved year on year
  • 75% increase in technical resources
  • Robust systems, policies & procedures
  • Clear growth strategy in place

Both impressed and intrigued by the presentation, Debbie was keen to learn more about Dynamiq and explore potential partnership opportunities. Debbie was particularly interested in exploring how Dynamiq could support Active Heating® with targeting growth through specialist channels such as contract tendering but had concerns over the costs involved and the time and resources required. Debbie and Alan decided to take some time to evaluate all the options available.

Ten months after the original meeting, after hearing recommendations from numerous sources Debbie reached out to Rob once more to discuss how Dynamiq could support the growth aspirations of Active Heating® – shifting away from the sole focus on tendering. Discovery meetings ensured the needs and desires of Active Heating® were appropriately captured.

A detailed proposal gave Debbie and Alan confidence that Rob and the team at Dynamiq were the perfect partners to provide unique and tailored strategies, advice and support to meet their business needs within a budget the company could view as commercially viable.

“We didn’t want to pay lots of money for a Business Coach who would simply tell us what needed doing. When we met Dynamiq, we knew they would assist, support and work with us which is fantastic and makes all the difference.”

Alan Carter – Owner & Director, Active Heating® Services Ltd

The Brief

  • To provide mentoring and business support
  • To maximise turnover and profitability
  • Develop targeted marketing and collateral
  • To support, develop and implement systems
  • Maintain accountability and set objectives
  • Help drive business’ growth

Work to Date

  • Non-executive strategic support and development
  • Financial planning and management
  • Development of new company website
  • Design and copy of all marketing collateral
  • Development of all company policies and procedures
  • Joint site visits for contract tenders
  • Bid management, writing and tender submissions
  • Recruitment support
  • Vetting and management of supply chains
  • Development of case studies

Outcomes to Date

  • Record turnover achieved – year-on-year
  • 75% increase in technical and clerical resources
  • Robust corporate structure installed to meet growth needs
  • Excellent and managed supply chain arrangements
  • First projects secured by contract tender
  • Appointment as lead partner for sustainable technologies
  • Clear growth strategy in place
  • New website launched
  • Reinvigorated and focused leadership team

Dynamiq’s Director team of Lisa and Rob meet with Debbie and Alan every two weeks, maintaining regular contact via phone, email and a group instant messenger ensuring availability and support is always at hand whenever, wherever needed. We are always available for our clients.

Using our self-developed Dynamiq A.I.M. (Accountability – Insight – Mentoring) development system, we ensure that Debbie and Alan receive tailored guidance and support allowing strategic, operational and financial decisions to be made and actions taken that propel Active Heating® forward towards their business’ goals.

Dynamiq and Active Heating® have built a thriving working relationship. Because of the implicit trust that has been built, the work Debbie and Alan have entrusted us with has gone far above and beyond the original brief. This is a testament to the way Debbie and Alan have embraced the collaborative nature of the relationship and the range of expertise Dynamiq offer.

Active Heating® are an outstanding example of the success of Dynamiq’s collaborative approach with our shared vision, values and ethics part of the authentic relationship that has formed.

“Dynamiq have provided accountability, made us better informed, looked to the long term which has made us look at our daily business in a different way, bringing consistency. You looked at our bottlenecks, helping us to find ways to overcome these, supporting the dynamics of our husband and wife team. We trust you completely to look at our relationship and how that works in the business.”

Debbie Carter – Co Director, Active Heating Services

Like what you’ve read? Find out how you can add a dash of Dynamiq magic to your business growth – get in touch!

Get in Touch!

We firmly believe in the power of building great relationships – not transactions. Great relationships start with great conversation, so get in touch and lets start creating some magic!