On hearing the full (’complicated and conflicting’) brief, Rob pitched the idea of leveraging all that was great about Newbury and West Berkshire, split into four distinct elements of work and life:
Heritage – promoting the stunning places of historical significance in West Berkshire such as Donnington Castle
Business – celebrating West Berkshire as a place of opportunity for businesses large and small
Culture – celebrating the culture and arts on offer in West Berkshire such as Newbury Racecourse, The Corn Exchange and The Watermill Theatre
Life – promoting the great opportunities for living in Newbury and West Berkshire with the excellent opportunities for work, life and the accessibility afforded by its location.
Impressed by the ideas proposed, the Board commissioned DYNAMIQ to start work on developing the new branding.