The Hertfordshire County Show is the biggest annual event in Hertfordshire, attracting over 32,000 visitors every year. But it was threatened by an invisible risk – the COVID-19 pandemic.
Yet, in the face of a pandemic that had brought an end to most large shows and gatherings in 2020, Hertfordshire Agricultural Executive Director, Sarah Moreland saw opportunity – a virtual show.
Taking many of the best loved aspects and attractions from its traditional Hertfordshire County Show – this first of its kind event for the Society, and County and County Shows in the UK – aimed to deliver a fun and engaging alternative during a time when most families remained under varying degrees of distancing and isolation.
The Herts County Virtual Show would present a wonderful opportunity for everyone involved – a showcase of everything that is great about our traditional Show, our County, farming, and agriculture – just online.